photo: Karolina Grabowska

The rapid advances in artificial intelligence technologies and machine learning have led to significant changes in the music streaming industry.

The following comes from NordVPN, a proud partner of DMN.

We’ve come a long way from listening to vinyl records and cassettes to being able to stream music on various devices on the go. However, today’s streaming players have gone even further in terms of improving their services.

They are not only bringing music to everyone but also using new technologies such as AI to take the user experience to the next level.  This article is going to focus on how the AI is impacting the user experience on music streaming platforms. Also, on how to stay safewhen streaming online.

How the AI Is Improving the User Experience on Music Streaming Platforms

Artificial intelligence and machine learning are positively transforming the user experience on music streaming platforms. Streaming services use the AI to increase storage, improve search engines, and improve the overall experience on their platforms.  The adoption of smartphones over a decade ago initially gave a boost to the rise of streaming platforms. The current implementation of the AI and machine learning will take the streaming industry toward a whole new path.

We are talking about completely personalized experiences, which are already available today. Back in the day, users had to physically shop for vinyl records and cassettes. The introduction of digital music allowed them to search for songs online. However, the reason the AI is changing the way we listen to music is that we no longer have to search for new songs. Instead, algorithms and AI technology are bringing new songs, albums, and performers to us.

The way this works is simple. AI algorithms learn the users’ preference in terms of genres, performers, and albums. These systems are so sophisticated that they not only remember the user’s streaming history. They also analyze the chords, vocal styles, and even the pitch of a song to find similar playlists. Once the algorithms analyze this data, they suggest new songs, artists, and albums that the user might like.

Protect Your Data When Streaming

Besides improving the user experience on streaming platforms, artificial intelligence is making room for advertisers in the industry. Personalized suggestions and improved search engines can also benefit new artists who want to reach a wider audience and get their music noticed. However, users should keep in mind that these personalized suggestions come at a cost. To provide these suggestions, AI algorithms have to record large amounts of data.

Users’ data can later be used for advertising purposes. In the worst case scenario, the data can be exposed to risk in case of a cybersecurity attack on the platform. After all, data breaches have become one of the most common security threats online. Thus, users should be aware that their data will be collected and analyzed. However, there is a way to avoid the risk of cyber threats by using a virtual private network.

A reliable VPN can encrypt the user’s data and hide it from hackers or third parties.  It also prevents the platform from using data for advertising purposes.  It’s recommended to opt for paid versions of virtual private network solutions because free VPN is not a very reliable choice.  Even though a free service sounds attractive, in reality, it does not offer high-quality protection. Free VPN solutions have weaker encryption systems.  Besides, most providers who offer a free VPN record the users’ data and use it for their own advertising purposes.  Therefore, this makes the VPN completely useless.

In the meantime, paid VPN services provide a variety of benefits, including the ability to stream geo-restricted content and switch between different server locations. Thus, investing in a virtual private network will not only protect your data on streaming platforms but also improve your overall online security.

Conclusion

According to the Recording Industry Association of America or RIAA for short, the music industry has experienced a massive increase in revenues in the past two years, and the trend is likely to continue.  The introduction of artificial intelligence and machine learning technologies has greatly improved the way we listen to music.  Thanks to rapid advances in the AI and similar technologies, we are most likely going to see plenty of futuristic improvements in the upcoming years.

However, it is important to remember that these benefits can come with a risk. In this case, the risk can be the exposure of data to third parties or possible cyber threats. Luckily, users can take care of their personal data by using VPN services and taking care of other security measures such as strengthening their passwords.