AEG Presents Unveils a Strategic Partnership with Frontier Touring
AEG Presents has confirmed a major partnership in Australasia.
The major concert promoter has entered into a strategic joint venture with leading Australian concert promotion company, Frontier Touring. Both companies will unify their operations in Australia and New Zealand.
Effective July 1st, 2019, Frontier will continue to operate under its current name. Founder Michael Gudinski will remain as the company’s CEO. He founded the company in 1979.
Both companies had previously entered into a strategic partnership in 2007 to work on multiple tours in Australia and New Zealand. Popular tours included the Rolling Stones, Leonard Cohen, Taylor Swift’s Red and 1989 Tours, Celine Dion, Justin Bieber, Rodriguez, and Shawn Mendes.
Last year, Frontier promoted tours by top artists, such as Paul McCartney, Celine Dion, Foo Fighters, The Killers, Harry Styles, Sam Smith, Rise Against, and Ed Sheeran. The company currently has an existing joint venture with Illusive Presents and a recently-confirmed joint venture with Chugg Entertainment. This includes an agreement with CMC Rocks, Australia’s largest country music festival.
Both joint ventures will continue under the new deal with AEG Presents.
Vowing to remain “fiercely independent” while working alongside AEG, Gudinski said,
“AEG Presents has had a successful track record of partnering with independent promoters and allowing them to keep their entrepreneurial roots while also supporting their growth.
“This next step is about ensuring that Frontier, AEG and our joint venture partners Illusive Presents and Chugg Entertainment raise the bar in the Australasian live market higher than ever before.”
Jay Marciano, Chairman and CEO of AEG Presents, added,
“Frontier Touring and AEG Presents share a passion and commitment to delivering the best music experiences to artists and fans alike.
“Michael has built an incredibly respected organization with a proven track record of success and we are pleased that he chose to partner with us.”
Marciano’s company remains best known for its iconic assets. These include Coachella, BST Hyde Park Festival, Stagecoach Country Music Festival, the New Orleans Jazz and Heritage Festival. AEG’s umbrella also includes venues like Staples Center and The O2, among others.
Featured image by Jimmy Baikovicius (CC by 2.0).